One CRM core.
Your industry, your brand,
your rules.
We build custom systems around real businesses, and two of them run on ours every day.
A deal desk for an auto brokerage, wired into the public website we also built for them. A complete operations system for a wallpaper company. Yours is next.
Your first real quote is sent to a client during the call, or the Launch is free.
Estimates, deposits, schedules, photos, invoices: whatever those mean in your industry, in one system.
Two businesses. Two completely different systems. One core.
American Auto Group
A deal desk with encrypted credit applications, dealer management and broker payouts. And their public website, which we also built: an enquiry about a car lands in the CRM already attached to that exact car, and offers published in the CRM appear on the site in minutes.
Read the case study →
A complete operations system
A wallpaper company came to us drowning in spreadsheets. They got estimates with the roll math built in, e-signatures, an installer app, a client portal and payment tracking. Their team runs the whole business in it every day, and every estimate they have sent since April went through it.
See the build in depth ↓The same CRM, wearing your business.
Pipeline stages, document types, custom fields, and the entire look are configuration, not a rewrite. Watch one system become three different businesses.
Premier Wallcovering
Premium Wallcovering Services
Premier Wallcovering
Premium Wallcovering Services
ESTIMATE
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Same core, same code, re-skinned and re-configured per business. The red one is a real client.
Configured around how you actually work.
Not a one-size-fits-all CRM. We adapt the platform to your business: your terminology, your pricing, your workflow, your brand.
Wallpaper
Auto brokerage
Painting
Cleaning
Flooring & tile
General GC
Don't see your industry? That's the normal case. Let's scope it.
We rebuilt this CRM as an auto brokerage deal desk in seven weeks.
American Auto Group is an auto brokerage and leasing company in Staten Island, New York. Nothing about wallpaper survived: estimates became deal sheets, materials became vehicles and dealers, and a public credit application with encrypted Social Security numbers was added on top.
Their brand color was not picked from a swatch list. We measured the pixel area of every color on their existing website, found the red that actually dominated it, and built the tenant theme around that. The result runs on the same core as WallFlow, at their own domain.
Named with the client's permission. Their team runs their business on it.
Encrypted Social Security numbers
AES-256-GCM at rest, masked to the last four digits in the UI, and the intake form refuses to accept an application at all if the encryption key is missing.
Every sensitive view is logged
Revealing an SSN or downloading a lender package writes an audit record first. If the audit write fails, the download does not happen.
Profit hidden at the API layer
Salespeople do not get profit figures over the network at all, not merely hidden in their interface.
Their industry, their objects
Dealers, vehicles, lease terms, credit applications, co-applicants, and broker payouts. None of it existed in the wallpaper product.
Their brand, everywhere
Dark shell, their red, their logo, on screen and in every generated PDF, plus their public website on the same deployment.
Their website is not a brochure.
It is the front end of their CRM.
Most businesses buy a website from one supplier and a CRM from another, and the two never speak. Here the site publishes what the CRM says is on offer, and every enquiry comes back into the CRM knowing exactly which car it is about.
Live at aagleasing.com. Screenshots, not mockups.
The wallpaper build, in full depth.
Everything below is one system we built for a wallpaper installation company, live in production with paying customers. Read it as a tour of what a finished build looks like: their math, their documents, their client portal. Your version would be this thorough about your business.
The whole workflow, one screen
Old way vs. WallFlow way
- Calculator app + notes app + Excel = one estimate
- Word doc or PDF emailed to client
- Chase signature via text for 3 days
- Venmo invoice, cash, Zelle. No paper trail.
- 30–45 min per estimate. Nights and weekends.
- Client calls asking 'so where's my wallpaper?'
- Enter room dimensions → rolls calculated instantly
- Branded estimate sent in one tap. PDF + live link.
- Client signs on their phone. Average: under 5 min.
- Payments tracked per project, installer paid from app
- 3-minute estimates, on site, before you leave the driveway
- Client sees live portal: schedule, photos, documents
Your client's live project portal
One private link. No login. They open it on their phone and see everything, without ever calling you to ask "how's it going?"
Payment summary
Total · Paid · Balance. Clear at a glance, no chasing invoices.
Schedule countdown
"Installation: Friday April 17 · in 3 days"
Live work stages
Updates the moment your installer taps Start or Done · no refresh
Signed documents
Estimate, contract, release · one tap to download the PDF
Before / During / After photos
Tap to fullscreen. Builds trust without sending 50 WhatsApp messages
Installer name & phone
Client knows exactly who's coming · fewer 'who is this?' calls
No login. No app to install. Works on any phone. Updates live as the project moves.
Never order the wrong number of rolls again.
Enter wall dimensions, select your wallpaper specs, and WallFlow calculates the exact number of rolls. Pattern repeat, waste factor, doors, and windows are all accounted for. See installer cost vs. client price side by side, with your profit calculated automatically.
- AI photo scan. Snap a photo, get wall dimensions instantly.
- Pattern repeat and waste factor built into every calculation
- Dual pricing: your cost vs. client price with automatic profit
- Per-room breakdown for multi-room projects
No app to install. Works on any phone.
Material Requirements
540 ft²
Net wall area
621 ft²
Adjusted area
53.8 ft²
Roll coverage
9
Rolls needed
Calculation Breakdown
Pricing
YOUR COSTS (INSTALLER)
Labor $/sqft
$7
Material $/roll
$75
CLIENT PRICE
Labor $/sqft
$12
Material $/roll
$110
Your Cost
$4,455
Client Price
$7,470
Profit
+$3,015
See every project at a glance. From draft to paid.
Drag projects through stages: Draft, Review, Approved, Sent, Deposit, Scheduled, In Progress, Pending Review, Completed, and Paid. Know exactly where every job stands.
Sunny Isles Penthouse
$5,200
Naples Small House
$3,660
Mitchell Residence
$4,280
Boca Raton Kitchen
$770
Orlando Lake View
$1,260
Coral Gables Estate
$8,900
Miami Brickell Tower
$1,922
Tampa House · Ocean
$2,730
The $500 problem every service business has.
One miscalculated material order. One emergency reorder. One unsigned quote that falls through. Sound familiar?
- Miscalculated materials = $200-$500 emergency reorders per job
- Paper quotes texted to clients. No signatures, no legal protection.
- No system to track jobs from estimate to final payment
- Installers call 5x per job asking about room details and materials
- Owner has zero visibility into profit, pipeline, or team activity
- Clients sign with the competitor who sent a professional quote first
- Exact material calculations with waste factor. Zero reorders.
- Professional PDF estimates with E-signatures
- Visual pipeline tracks every job from draft to paid
- Installer portal: jobs, materials, room details, photo uploads
- Real-time notifications when installers start, complete, or upload photos
- Estimate on-site, send for signature, close the deal on the spot
From chaos to control.
What changes when your entire operation runs on one system.
Estimates
Guessed in spreadsheets or notes
Pricing
Inconsistent. Often underpriced.
Materials
Wrong orders + emergency reorders
Approvals
Chasing clients for days
Job tracking
Lost in texts, calls, memory
Profit
Unknown until the project ends
Result
Money left on the table every job
Estimates
Calculated in seconds, professional PDF
Pricing
Locked-in margins, predictable profit
Materials
Exact quantities, zero reorders
Approvals
E-signature in 30 seconds on phone
Job tracking
Visual pipeline from draft to paid
Profit
Calculated upfront, tracked live
Result
Predictable margins, faster cash, fewer fires
Everything to run a service business. In one place.
🔥 Live Client Portal
Generate a private link your client opens on their phone. No login needed. They see live project progress, payment summary, signed contracts, photos, and your installer's contact. Updates in real time. Stop fielding 'when are you coming?' calls.
Work Stages Tracker
Every project gets default stages (site prep, install, cleanup) based on your trade. Installers tap 'Start' and 'Done' from their phone. You approve. Clients watch progress live in their portal. Zero status confusion.
AI Photo Wall Scanning
Snap a photo of a room with measurements written on it. AI reads the numbers, detects units, and fills in wall dimensions automatically.
Industry Calculators
Today it counts wallpaper rolls: wall dimensions, roll size, pattern repeat, waste factor, exact roll count per room. Your industry's math gets built the same way, into the same estimate flow.
E-Signatures
Send estimates for legally-binding electronic signature. Client signs first, then manager counter-signs. No more chasing paper approvals.
Visual Job Pipeline
Track every project from draft estimate through approval, deposit, installation, review, invoicing, and final payment on a kanban board.
Team & Installer Portal
Add managers and installers. Installers see only their jobs with room details, materials, and their pay. No access to client pricing or profits.
Real-Time Notifications
Get notified when installers start jobs, upload photos, or mark work complete. Never miss a project update. In-app bell + email + Telegram alerts.
Scheduling Calendar
Monthly calendar with color-coded installer bars. See who's working where and when. Prevent double-booking and plan your team's week visually.
Materials Library
Save wallpaper specs with pricing. Traditional, grasscloth, vinyl, foil. One click to apply per room or per wall. Different wallpaper on accent walls.
Salesman Portal
Assign salesmen to projects. They see their pipeline, amounts, and payment status, without access to your costs, profits, or installer details.
My Jobs
2 active · 5 completed
Tampa House · Ocean View
Evgenii Romanov
3 rooms · Materials
Living Room · 4 walls · 10 ft ceiling
Master Bedroom · 4 walls · 9 ft ceiling
Hallway · 2 walls · 9 ft ceiling
Brickell Tower · 3 Bedrooms
Peter James
Your installers get their own view.
Installers see assigned jobs with room details, materials, their estimate, and job address with Google Maps link. They can start/complete jobs and upload before/during/after photos, all from their phone.
- Job details, room dimensions, and wallpaper specs
- One-tap Start Job / Job Completed buttons
- Photo uploads by phase: before, during, after
- Google Maps link to job address
- Installer never sees client pricing or company profit
Real-Time Notifications
When your installer takes action, you know immediately.
Notifications
Mark all readAlex started a job
Tampa House · Ocean View
2m ago
Alex added 3 photos
Brickell Tower · before phase
15m ago
Alex marked job completed
Palm Beach Condo · ready for review
1h ago
Snap a photo.
Get instant dimensions.
Take a photo of any room with measurements written on the walls. AI reads the numbers, detects the room type, and fills in the calculator automatically.
- Reads handwritten measurements from photos
- Auto-detects room type (kitchen, bathroom, office...)
- Works with inches. Converts automatically.
- Messy handwriting? No problem. AI handles it.
Found 3 walls · Office · high confidence
WALL FLOW PRO
bot
🔔 New Job Assigned
📋 Brickell Tower Lobby
👤 Maria Gonzalez
📍 1200 Brickell Ave, Miami
📅 April 5, 2026
Open in WallFlow →
📌 Status Update
Ocean View Condo → Completed
Instant alerts.
Right in Telegram.
Your installer gets a Telegram notification the second you assign a job. Project details, address, schedule. Everything they need, instantly.
- New job assignment → instant Telegram message
- Project name, address, date. All in one message.
- Status updates when project moves in pipeline
- /status command shows all active jobs
Know your numbers.
Every period.
Revenue, profit, active jobs. Filter by week, month, quarter, or year. Track installer payments and salesman commissions. Know exactly who you owe.
- Filter financials by week, month, 3 months, or year
- Track installer payments: Paid / Not Paid per project
- Salesman commission tracking with per-project toggle
- See total owed to each team member at a glance
$47,200
Revenue
$18,350
Profit
$12,800
Active Jobs
34
Completed
See who's working where and when.
Monthly calendar view shows every scheduled installation with color-coded bars per installer. Instantly see who's available, who's overbooked, and plan your week without spreadsheets.
- Color-coded installer bars. See the whole team at a glance.
- Filter by installer to see individual schedules
- Click any day to see full project details
- Prevent double-booking before it happens
Traditional Non-Pasted
27" × 27' · 10% waste
Client Rate
$12/sqft
Per Roll
$110/roll
Natural Grasscloth
36" × 24' · 10% waste
Client Rate
$15/sqft
Per Roll
$145/roll
Commercial Vinyl 54"
54" × 30' · 10% waste
Client Rate
$10/sqft
Per Roll
$85/roll
Peel and Stick
20.5" × 18' · 10% waste
Client Rate
$8/sqft
Per Roll
$65/roll
Save your wallpaper specs once. Use them everywhere.
Build a library of wallpaper materials with roll dimensions, waste factors, and pricing. When creating an estimate, pick from your library instead of typing specs every time.
- Save roll width, length, waste factor, and pattern repeat
- Store installer cost and client price per material
- One-click apply to any room in any project
- Traditional, grasscloth, vinyl, foil, peel & stick. All types.
- Different wallpaper per wall for accent walls
Give your sales team their own view.
Salesmen see only their assigned projects with pipeline progress, amounts, and payment status. They know what's closing, what's paid, and where to focus, without seeing your costs or installer details.
- Personal pipeline: only projects assigned to them
- Track Paid Client / Paid Company status per project
- See total pipeline value and win rate
- No access to installer costs, profit, or team data
- Invite via email. Salesman creates account and sees their jobs.
My Sales
5 active · $24,100 pipeline
$8.2K
Closed
$15.9K
Pipeline
62%
Win Rate
Riverside Residence
Sarah Mitchell
Ocean View Tower
James Peterson
Coral Gables Estate
Linda Ruiz
Premier Wallcovering
Logo uploaded
Brand Color
Phone
Premier Wallcovering
Premium Wallcovering Services
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Premier Wallcovering · premierwallcovering.com
Estimates that look like yours, not ours.
Upload your logo, pick your brand color, add your tagline. Every PDF estimate, invoice, and shared link carries your identity. Your clients see your company, not generic software.
- Custom logo on every PDF and shared estimate
- Brand color across headers, totals, and accents
- Company tagline, website, and license number in footer
- Live preview. See changes before you save.
- Clients see your brand on the signing page too
From first measurement to signed contract, in minutes.
Measure & enter rooms
Add wall dimensions, ceiling height, doors, and windows. Or snap a photo and let AI read the measurements for you.
Calculate & price
Set material specs. Get exact quantities, labor cost, client price, and your profit, all calculated automatically.
Send for e-signature
Generate a professional PDF. Send via e-signature. Client signs on their phone. You counter-sign. Done. Legally binding.
Manage & get paid
Assign to installer, track through the pipeline, review completion photos, send invoice, collect payment.
You work with the person who built it.
No sales rep. No support ticket queue. WallFlow is early-stage and founder-led on purpose, so you get setup, configuration, and product feedback directly from me.
“I built WallFlow because I watched real wallpaper crews lose money on every job. Wrong roll counts, unsigned quotes, no system to track who paid what. I'm onboarding the first 10 customers personally. You get my WhatsApp, you get the demo on your real estimate, and you tell me what to ship next.”
- Live demo on your real workflow
- Direct WhatsApp / Telegram access
- Setup tailored to your trade
- Voice in the product roadmap
9 of 10 spots remaining.
The first 10 paying contractors get the WallFlow Launch for $497 instead of $997, in exchange for a written case study and a 15-minute recorded interview. When the cohort closes, it's $997 for everyone after - announced in advance, no exceptions.
Launch for $497
Instead of $997 after the cohort closes. First month of subscription included.
First quote on the call
Sent to a real client during setup, or the Launch is free
Pricing locked 12 months
No price increases for the cohort
Direct founder access
WhatsApp / Telegram, not a ticket queue
No invented numbers. Just what's real.
Live SaaS
Production product running on Vercel + Supabase + Stripe. Not a deck, not a beta.
Paying customers
Real contractors using WallFlow daily for estimates, e-signatures, and project tracking.
Founder building actively
Roadmap is driven by what early customers ask for. Features ship in days, not quarters.
Honest pricing. No freemium games.
Two plans, one front door: every customer starts with a Launch call - your first real quote sent during setup, or it's free.
Solo
For owner-operators running estimates, jobs, and clients solo.
- Unlimited projects & estimates
- Smart roll calculator + AI photo scan
- E-signatures on estimates & contracts
- Visual project pipeline
- Materials library with pricing
- Live client portal (private link)
- Founder-led onboarding (1 session)
- Single user. No team roles.
Team
For owners with installers, managers, or salesmen in the field.
- Everything in Solo
- Up to 10 team members
- Owner / Manager / Installer / Salesman roles
- Installer portal with photo uploads
- Salesman portal with pipeline tracking
- Scheduling calendar with installer colors
- Telegram + email notifications
- Custom branding on PDFs & client portal
- Financial dashboard (revenue, profit, payments)
- Founder-led onboarding (2 sessions)
Custom build
Adaptation of an existing vertical from $1,500. A build around your own process, like the auto brokerage, from $4,997.
- Discovery call: how your business actually works
- Your objects, your documents, your pricing math
- Your brand across the app and every PDF
- Signing on your own site, in your own contract format
- Your website wired to the CRM in both directions
- Direct founder access via WhatsApp
Double guarantee on every Launch: first real quote sent during the setup call or it's free, and 5+ hours saved in your first 30 days or a full refund - we'll even export your data back to Excel.
Founding 10 cohort · 9 of 10 spots left
Launch for $497 instead of $997, pricing locked 12 months, direct founder access.
Built for every role in your business.
Business Owners
See revenue, profit, pipeline, and team performance on one dashboard. Know exactly where every dollar goes.
Managers
Create estimates, send quotes for e-signature, schedule jobs, review completed work, and manage the installer team.
Installers
See assigned jobs with room details, materials, and your pay. Upload progress photos. Mark work done.
Solo Installers
Calculate materials on-site, send professional quotes with e-signatures, and track every job from your phone.
Salesmen
See your assigned projects, pipeline value, and payment status. Track what you sold and what's been paid, all from your phone.
Frequently asked questions.
Tell us how your business works.
We build the system around it.
A brokerage got a deal desk wired into its own website. A wallpaper company got estimates, signatures and an installer app. What does yours need? The discovery call is where we find out.
Wallpaper business? Book the Launch call: first quote sent during it or it's free · 5+ hours saved in 30 days or full refund